SIFA Pro firms are promoted to solicitors via the SIFA Directory of Professional Financial Advisers, which is endorsed by the Law Society and accessible via the Law Society web site –


The Personal Finance Society (PFS) is the professional body for the financial planning profession in the UK. The remit of the PFS is to lead the financial planning community towards higher levels of professionalism exhibited through technical knowledge, client service and ethical practice. The PFS is part of the Chartered Insurance Institute and aligned with its Royal Charter that requires them to secure and justify the confidence of the public.


Chartered status is the profession’s gold standard for financial planners. It confirms that every Chartered Financial Planner has completed a suite of professional qualifications equivalent to a Bachelor’s degree. It also involves a commitment to continuing professional development and adherence to an industry standard Code of Ethics. You can view the Code at


The Pension Transfer Gold Standard is a voluntary code of good practice for safeguarded and defined benefit pension transfer advice, based around a set of principles. Firms are required to adopt and promote the principles, so consumers can better understand and find good advice, and be confident they are dealing with a firm going beyond minimum requirements.